NHL Store Powered by Reebok – New York, New York
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NHL Store Powered by Reebok – New York, New York
Originally hired as AV consultants for the build-out of the corporate offices on the 11th through 15th floor, McCann Systems was ultimately selected as a consultant for the store. As consultants, we worked on the design concept with the architects and planners and subsequently were commissioned to do the AV integration of this street level retail store.
Here are some of the impressive AV technologies we integrated:
A 15’ high x 6’wide LED video wall above the main entrance highlights images of NHL players and products. Located at the front of the store, in full view of sixth avenue foot and vehicle traffic, this LED “signage” demands attention. In addition, LED zippers scroll data across the exterior of the store. Both act to attract and invite passersby to enjoy the unique retail destination
A floating hockey stick sculpture, made from 400 sticks, floats over the cash desk and is intertwined with McCann-integrated flat panel monitors. This remarkable melding of art and technology produces a dazzling exhibit
Creating an ever changing display, three wall areas use programmable Gobo fixtures to highlight NHL team logos, as well as a Reebok, XM and Starbuck icons
Two interactive gaming kiosks permit visitors to play the newest NHL video games. A third kiosk serves as an NHL and Reebok e-commerce site. Flat panel screens at the in-store Starbucks with a high-end, full-range audio system compliment a high definition projector with motorized projection screen which displays both live and pre-programmed content
A critical integration component is two-way, AV connectivity between the NHL store and its broadcast facility on the 13th floor. An AV connectivity panel, camera and microphone allow for in-store player interviews to be transmitted to the NHL studio upstairs for broadcast on their satellite channel. Likewise, a live game could be piped down to the store for viewing by customers.
Dataton’s Watchout compositing and production tool runs synchronized video. A Medialon show management system is utilized for on-off scheduling of area programs as well as for ad hoc, event based activities like a live hockey game, player interviews or a product launch.
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