Verizon Wireless opened its first Destination Store at the Mall of America. With over 7,000 square feet of technology, the vast space showcases the national wireless titan’s latest products and solutions. The store was brilliantly designed by Chute Gerdeman and integrated by McCann Systems.
Passersby become potential clients as a pixel tracking camera engages shoppers in an interactive experience. Virtual buttons appear on the storefront window when they pause for a glance into the store. The store window is transformed into an interactive interface by using a custom touch foil material. The experience is both visual and tactile, but is only the beginning of the immersive retail experience. Directly to the left of the entrance, visitors find the Wall of Sound, featuring 300 speakers from four different manufacturers. The speakers are controlled via bluetooth and can be played together or separately by manufacturer.Details