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Nintendo World Store
New York, NY
Nintendo wanted to create a memorable destination for video game enthusiasts. Through original design and smart installation, McCann Systems delivers a gamer’s paradise, brimming with unique audiovisual experiences unprecedented in any other retail environment.
Upon entering the store
Shoppers are enveloped by audiovisual experiences. The Video Tower – the premier design centerpiece of the store – is 2 stories tall and consists of nine rear-projection video screens. Eight wall mounted 45” LCD’s are highly visible upon entry. Full range speakers and subwoofers, installed in the ceiling, offer maximum fidelity. Additional LCD screens are abundant, some playing video game clips, others are used for actual video play.
Upon ascent of the glass-encased stairwell
Attention is drawn to a 4-ft spherical Video Globe hanging from the ceiling displaying Nintendo graphics. Upstairs host a surround-sound lounge appropriately named “The Nintendo Experience”. Gamers are invited to sit in the egg-shaped “rumble” chairs and play video games on 45” LCD’s. The chairs are equipped with sense-around speakers along with a transducer. Amazingly, the egg-shaped chairs are so well insulated that when in use, their audio does not impede upon the ambiance of the space. Elsewhere on the 2nd floor are gaming stations with 26” LCD’s within custom kiosks.
All content is managed from Nintendo’s headquarters in Washington State and controlled by a PC bank with synchronized Watchout software. Ceiling mounted webcams allow Nintendo staff in Washington State to login in and observe the store in operation in real time.
With resourcefulness, ingenuity and expertise
McCann Systems has brought unique design solutions and custom-built audiovisual installations to Nintendo World, helping to create a gamer’s paradise within a state-of-the-art retail environment.
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Nintendo World Store: Store of the Year Award
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