Digital Signage Solutions
From compact menu boards with fine details to huge video walls delivering multimedia content that thrills the senses, digital signage solutions represent the new standard for communicators. With interactive graphics, colorful video, rich sound, and dynamic content, digital signage fully engages viewers to provide a multisensory experience that traditional media cannot match.
While the best digital signage solutions can incorporate a variety of sophisticated features, they all include three main elements:
While digital signage solutions can incorporate a variety of sophisticated features, they all include three main features:
- Display – Seamless, flat-screen plasma, LED, and LCD screens can be configured to virtually any space, regardless of size, shape, or location. Whether used inside or outdoors, digital signage can deliver crisp, bright images and video, and wide sightlines.
- Media Player – The “brains” of the digital signage package, media players make words and pictures visible to viewers. They not only show the images on the correct screens at the right time for the most impact, they enable operators to monitor performance. For instance, digital signage players record displays and can keep track of customer views and even interactions on touch-screen signs.
- Content Management Systems – The “brawn” of the signage solution, content delivery and management systems store, retrieve, transport, and deliver visual, auditory, and verbal messages according to pre-programmed or active scheduling.
Promotion
Digital signage has shifted the point-of-sale advertising and marketing paradigm. Boutiques, fashionable retailers, and professional service providers now can design complete customer experiences built around sophisticated audiovisual solutions. Not only can digital signage convey a product’s value, it can demonstrate its use with interactive technology.
Customers can also interact with strategically placed digital signs to learn about other products that may augment their current purchases. Cross-promotion of related items promise to increase stores’ return on investment while also making customers’ shopping experiences more personable and enjoyable.
Information
While retailers may be the biggest beneficiaries of digital signage’s impact, law enforcement, schools, public transportation agencies, and government departments also have tapped into technology to disseminate critical information to their constituents. Again, engagement is the key, as public entities and information-dependent businesses are finding that digital signage solutions can unite communities and promote services and events.
The ability to customize and alter messages instantaneously makes digital signage infinitely more valuable than static signs and canned content. This allows operators to easily present continuously flight timetables, emergency room wait times, daily restaurant specials, conference room assignments, and more.
Entertainment
Sports arenas, showrooms, museums, and other entertainment venues can augment visitor experiences with fun and experiential digital signage solutions. Football fans are familiar with high-definition instant replays on jumbo video walls, but smaller displays can be just as impactful. For instance, zoos and aquariums could use digital signage to create interactive exhibits. Theaters may attract patrons with behind-the-scenes video tours and interviews with featured performers. Doctors’ offices can reduce perceived wait times by 35 percent by providing patients with stock market tickers, sports scores, trivia questions, and health-related tips.
Partner with McCann
As a leading design-build digital signage company, McCann Systems brings a wealth of experience to designing and implementing integrated AV solutions in a variety of settings and industries. We handle your project from start to finish, including needs assessment, blueprints, engineering, configuration, and commissioning. We also offer user training, 24/7 monitoring, and AV managed services.
Ready to put digital signage to work for you? Contact the experts at McCann Systems to get started.
