Digital wayfinding solutions enable organizations in any industry to manage foot traffic and direct people to the places you want them to go. Digital signage provides flexibility and moment’s-notice ability to change direction – literally.
Airports and commuter train stations can use digital wayfinding signage to guide people through congested areas and point them to their terminal or platform. For a retail mall it might mean keeping shoppers on site, extending and enhancing the customer experience by helping them find the specific store they are looking for. In a hospital setting, digital wayfinding can alleviate patient anxiety and expedite care by communicating registration locations and procedures.
More Than a Roadmap
Digital wayfinding signage is a way to not only show people where to go and when, it is a customizable, scalable medium that increases staff efficiency and engenders user loyalty.
When professionally designed and integrated, with synchronized screens linked through local or wide area networks displaying LCD or LED text and images, digital wayfinding can even reinforce a company’s brand and increase revenue. Programmable and updatable from a PC or even a mobile device, multiple displays can be coordinated to project integrated messaging and interactive features that leverage other marketing, customer service, and productivity goals.
By treating employees, customers, patients, and travelers to a multimedia experience, digital wayfinding signage designs help organizations optimize workflow, make better use of staff, and increase user satisfaction.
Digital wayfinding’s interactive features allow users to customize their experience. Instead of being limited to merely showing all locations and routes statically and in two dimensions, as with a printed map, interactive digital signage puts customers in control. They can search for a particular store in a mall, classroom on a college campus, or conference room at an international trade show. The interactive display not only finds the place, but can lead users to it with audio, 3D graphic mapping, and turn-by-turn written directions.
Accessible mapping and instantly available information have made smartphones indispensable in today’s world. Nowadays any interactive digital convenience must be made compatible with mobile devices. Digital wayfinding solutions are a natural match for handheld devices and offers exciting possibilities for enhancing user experiences.
Signage that communicates with mobile apps can transmit additional information as the user approaches the signage. This information can include educational and entertainment content related to the location – museum displays, amusement park attractions, game statistics, class assignments, and more. The possibilities are endless.
Incorporating digital wayfinding signage design sends a message to employees and visitors, allowing organizations to create and manage their experience. A skilled audiovisual company can design custom signage and wall displays that not only express ideas and convey directional information, but also create a mood and project the image the client is cultivating.
While the primary purpose of digital wayfinding signage is informational, it is another mode of communication with targeted stakeholders. Done right, it will conform seamlessly with a company brand. Logos, taglines, musical themes, and intuitive graphics show users the organization is dedicated to using technology to augment their purpose for being there, whether it is to help them more quickly, broaden their worldview, or make the experience more enjoyable.